Am 26. Mai 2023 war der SEO-Experte Alexander Walz von Agenturtipp.de erneut zu Gast am Studienbereich Informatik der HFT Stuttgart und hielt einen Gastvortrag zum Thema Suchmaschinenoptimierung (Search Engine Optimization, SEO) im Rahmen der Vorlesung eCommerce.
Vorne sind dm-drogerie markt, Tolingo und Hurra Communications … aber es ist noch alles offen, da die Gewichtung der Zwischenwertungen immer weiter ansteigt.
Conversion-Optimierung: Erfolgreiche Webseiten und Digitalkampagnen
Nach wie vor das zentrale Thema im eCommerce: Wie kann ich die richtige Zielgruppe ansprechen und möglichst viele Besucher zu Kunden machen bzw. konvertieren.
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